The organizers of Jacksonville’s annual rivalry game between the Florida Gators and Georgia Bulldogs have long been striving to turn the game into a week-long celebration.
This year, the Avett Brothers will help the cause and heighten the caliber of entertainment that weekend with a concert the night before the Georgia-Florida game at Veterans Memorial Arena.
“We have to take the Georgia-Florida game and turn it into something that resembles a National Championship game,” Gator Bowl Sports president and CEO Rick Catlett told 1010XL Jax Sports Radio in 2015. “The events that go on around Georgia-Florida need to significantly be enhanced.