In an exciting development this week, the highly anticipated launch of a newly established NIL collaborative for the Georgetown Hoyas was announced. ‘Hoyas Rising’ aims to empower Georgetown student-athletes by offering them a comprehensive branding and development program to assist these athletes in capitalizing on their Name, Image, and Likeness (NIL) opportunities. Led by former MLB Executive Vice President, Business and CEO Tim Brosnan—and with vocal approval of Athletics Director Lee Reed and Head Coach Ed Cooley—HoyasRising.com is now open for donations and student-athlete sign-ups ahead of the initial Fall 2023 term.
"The introduction of Hoyas Rising is a long time in the making and I’m thankful to all those who have worked to develop this collaborative.