To Webb Wellman, creating a basketball mixtape is an art. And last year, Mac McClung was the perfect subject to capture.
Then a content creator for BallisLife, a popular YouTube channel featuring basketball highlights, Wellman was responsible for crafting McClung’s senior year mixtape. At the end of the season, Wellman had 200 to 300 clips of McClung imported into his editing software.
He carefully spent the next few days — not hours, days — assembling the right footage and music to produce a viral video.
The end result — a four-and-a-half-minute video filled with explosive dunks, crossovers, and celebrations — amassed more than a million views.