Fresno State basketball players Hanna and Haley Cavinder have landed a sponsorship with Boost Mobile in one of the first endorsements of college student-athletes.
With the NCAA’s updated Name, Image and Likeness (NIL) rules going into effect beginning July 1, college athletes will now be able to gain endorsements, sponsorships and partnerships which were previously prevented along NIL restrictions.
Hanna and Haley Cavinder have amassed large social media followings on Twitter, YouTube, Instagram and Tiktok, with over 3.3 million followers on TikTok.
The Cavinder twins officially announced the sponsorship on social media with a post live from Times Square in New York City.