With the new season of Fresno State football officially underway, facilities management personnel at Bulldog Stadium are preparing for another year of passionate fans and successful concessions sales.
The 2017 football season marked the first time since 2006 that beer was served at a Fresno State football game. The change brought about a $100,000 increase in net concessions sales over the previous season, according to Paul Ladwig, senior associate athletics director for external communications.
Thanks to the additional alcohol revenue, the 2017 concessions sales reached a net total of $145,000, a number Ladwig expects to beat this year.