As Name, Image, and Likeness (NIL) paid opportunities become more and more entrenched within the network of college athletics, we’re seeing people and groups start to adjust and figure out best practices for moving forward in the new world.
In Florida, universities are unable to serve as a brokering party in NIL deals, leaving athletes pretty much to their own devices on figuring things out and businesses confused as to how to even go about employing the services of the students.
One of the workarounds we’ve seen emerge has been the NIL Collective, a concept that’s popped up across the country in an effort to encourage fans to take an active part in providing opportunities.