It’s been something that Florida State Seminoles football tight end Camren McDonald has been working towards since high school — the chance to capitalize off his success and personhood.
Forward-thinking, the California native had begun to put in the work to build his brand well before the state of Florida or the NCAA made a path for him to generate income. McDonald also took the time to emphasize the importance of establishing a personal brand to his teammates, something that’s been recognized.
“It’s been a long time coming,” McDonald said during a phone interview on Thursday.