Just a few months after the State of Florida adjusted its law regarding Name, Image and Likeness (NIL) deals to allow universities to participate in facilitating deals and contracts, Florida State University has announced the launch of Apex Exchange, which will “serve as a one-stop-shop for all NIL activities.”
The Apex Exchange is a free service that connects local and national businesses, collectives and individuals to student-athletes at Florida State via an easy-to-use portal that is accessible online at Seminoles.com/exchange. After a business or individual registers for the Apex Exchange, it will have access to a database of student-athletes to match for all types of promotional opportunities, including in-person appearances, social media posts, sports lessons and many other options.