Round and round we go once more.
While the rest of the college football world continues to brainstorm solutions ahead of a future that will see the vast majority of television revenue riches flowing towards the SEC and Big Ten, news dropped Thursday that the Big 12 made a major move in bringing back the Colorado Buffaloes. The move is the Big 12’s latest strategic decision to set itself up for the future of college football (having brought in BYU, Cincinnati, Houston and UCF as new members to the conference this year) and the latest blow to the Pac-12 as it struggles to find a new media partner ahead of its contract with ESPN expiring in 2024.