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Column: Increasing investment in FSU basketball means more wins on the court, more revenue to support all sports

It wasn’t that long ago that the Florida State men’s basketball team was a March Madness mainstay.

FSU qualified for every Big Dance held from 2017-2021, advancing to at least the Sweet 16 every year except 2017 and fielding a team fully capable of winning a national championship in an NCAA Tournament-less 2020, but a lot has changed in the four years. From the wild west nature of the transfer portal to the rapidly escalating value of NIL contracts needed to attract—and retain—your talent, to conferences so big they span four time zones, college basketball coaches have more complexities to navigate than ever before.