Any public relations professional will agree that all PR is good PR.
In 2024, the Florida State athletic department may have been the exception.
For over a year, FSU’s name kept appearing in the news for all the wrong reasons. Between multiple NIL scandals, infighting within the fan base over new renovations, and the worst football season in 50 years, an athletic program built on morals and values turned into a 24-hour circus with a conveyor belt of bad news and nonstop embarrassment. After a resurgence in 2023, and a fall into a bottomless pit a year later, the Seminoles are charting a new path in 2025.