The Pop-Tarts Bowl is the latest addition to college football's unique food-inspired celebrations. The new bowl game will debut next month with the winner receiving a special prize -- the chance to take a bite out of the first-ever edible mascot.
Whether the mascot is brown sugar cinnamon or strawberry flavored is unclear, but it will be a key part of the postgame festivities.
"[The mascot] will run around the stadium interacting with fans and, when the final whistle blows, transform into a game-winning snack for the victors," according to a press release shared by snack company Kellanova on Monday.