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ACC commissioner looks to prioritize growing football's audience across conference

CHARLOTTE, N.C. -- ACC commissioner Jim Phillips has made it his goal to make football more of a priority across the conference, a shift that puts a more aggressive emphasis on branding, marketing and television exposure in addition to future plans to consider a change in its division model.

Already, each league team will be featured on ACC Network as part of a fall-practice tour, in addition to more coverage from games and live events. In another change, the league has now required all league schools to hold Pro Days and spring games for air on ACC Network.