SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Lexus has entered a multi-year agreement, acquiring the official naming rights to the BB&T Center’s all-inclusive, center-ice seating area. The space will be rebranded under the title of “Club Lexus”.
Lexus will also be the presenting sponsor for the arena’s North and South VIP entrances.
“We are thrilled to partner with a recognizable, premium brand like Lexus to host one of our premier seating areas,” said Florida Panthers Executive Chairman Peter Luukko. “We are confident that Club Lexus will continue to provide an excellent experience to our guests for all Panthers hockey games and live events.