Magic happens at the death.
I wasn't able to make it out to Florida's soccer team's pivotal SEC battle against South Carolina on this Thursday night, but I was able to send an approving tweet ... of the marketing department's decision to make the night's giveaway, a sweet Gators scarf, one that fans would have to stick around until the second half to receive.
One hopes that induced some fans who would otherwise have ditched the game early to stick around for the duration — because if they did, they saw perhaps the greatest finish in Florida soccer history.