It’s coming.
In fact, you are already in it.
The Summer of Unlove.
The college football nation is slowly breaking up with the SEC as if it found a prettier girl with less baggage. The haters have always been hating, but deep in their hearts they have known which conference is the best. Suddenly, they feel like they have ammunition for battle, like they are no longer taking a handful of uncooked pasta into a knife fight.
The unbiased media is looking for a new story, something other than SEC dominance. Even in the SEC Nation, there are some doubters.