At the SEC spring meetings on Friday the SEC voted to lift a ban on selling/serving alcohol at sporting events on campus, which will go into effect on August 1, 2019.
The vote — among chancellors and school presidents — wasn’t unanimous Friday, but passed with a strong majority.
The previous ban was said to reflect the South’s conservative ways, however, with the ever ballooning of coach’s salaries, the facilities arms race and the potential of having to pay players in the future the league sees the opportunity of a new revenue stream.
“Each institution has the autonomy to decide the permissibility of alcohol sales to the general public and to designate the locations where alcoholic beverages may be available, consistent with conference-wide alcohol management expectations,” the league said in a statement.