The Big 12-SEC Challenge has become one of the most anticipated Saturdays of the college basketball season, pitting two of the best conferences in college basketball against each other with both bragging rights and resume boosts on the line.
Other conferences take place in inter-league challenges, but many of them happen during the non-conference portion of the season and it’s easy to forget they’re taking place. The Big 12-SEC Challenge happening in the middle of the conference season makes it stick out and puts it on a major stage, a savvy move by the league officials who coordinated that way.