At some point during UCF's 31-14 loss to South Carolina last week, Brandon Geers looked around the dive bar he co-owns in Orlando and counted about 30 people - down from the 200 fans who used to frequent The Basement during Knights games.
"It was kind of just depressing..." said Geers, 29. "It was very real that the Blake Bortles days are over, and we've got to do something to spark these Knight fans up again."
The solution: free beer.
The Basement is offering free beer during UCF games - from kickoff through the final whistle - until the 0-4 Knights' next win.