Back to the Florida Gators Newsfeed

Naming rights pull in big money, exposure

When Florida first approached Exactech about putting its name on the arena portion of the O’Connell Center, the Gainesville-based company’s CEO, David Petty, was intrigued.

Compare these college naming deals:

Save Mart Center at Fresno State in 2003: $40 million for 20 years.

Comcast Center at Maryland in 2002: $20 million for 10 years.

KFC Yum Center at Louisville in 2010: $13.5 million for 10 years.

Value City Arena at Ohio State in 1998: $12.5 million. Duration not available.

Viejas Arena at San Diego State in 2009: $6.9 million for 10 years.

Exactech Arena at Florida in 2016: $5.