On Tuesday the NCAA announced it will allow student-athletes to profit off of their name and likeness.
The NCAA Board of Governors released a statement that they voted “unanimously” to allow players to “benefit from” their name, image, and likeness in what is a major change from the current policy, which says that doing so would eliminate a student-athlete’s amateur status.
There is no timetable for when this rule change would take effect or how the NCAA plans on policing. The statement on Tuesday is largely due to the recent legislation passed in California and subsequent legislature in other states — Florida included — to allow student-athletes to take advantage of their stage and popularity and monetize it.