Gators partner with The Brandr Group for group licensing for athletes

University of Florida athletic director Scott Stricklin speaks to Gator fans in Dallas prior to the Florida Gators game against Michigan / Gator Country photo by David BowieOn Thursday afternoon, the University Athletic Association announced a partnership with The Brandr Group that will allow UF athletes to profit off of their name, image and likeness using the school’s official trademarks and logos.

Previously, Gators athletes were prohibited from making money off of merchandise that features the school’s logos and trademarks.

Now, they’ll be able to voluntarily join a group licensing program of three or more athletes from the same team or six or more athletes from across sports. The Brandr…