On Thursday afternoon, the University Athletic Association announced a partnership with The Brandr Group that will allow UF athletes to profit off of their name, image and likeness using the school’s official trademarks and logos.
Previously, Gators athletes were prohibited from making money off of merchandise that features the school’s logos and trademarks.
Now, they’ll be able to voluntarily join a group licensing program of three or more athletes from the same team or six or more athletes from across sports. The Brandr Group will then facilitate group licensing for the participating athletes.
Participating in the program will not limit their individual name, image and likeness rights, and athletes from all 21 Gators sports will be eligible to participate.