Florida is doing unusual things to ensure that its cupcake games aren't lightly attended.
Quietly, Florida is doing much, much more than it has in recent years to prop up attendance for its football program — especially for its non-conference snoozers.
The Gators have already put together a slew of initiatives to drive turnout to their season opener against New Mexico State. Last Saturday brought news that Florida students could buy "guest tickets" to the September 5 contest for just $5, likely a discount of $20 on the face value for a ticket to that game.