UF safety Marcus Maye goes in for a tackle during Florida's 38-10 win against Ole Miss on Oct. 3, 2015, at Ben Hill Griffin Stadium.
It might seem like three simple words, but those words have become the calling card for coach Jim McElwain and the Gators.
The program adopted the slogan, which McElwain has used as motivation to get Florida back to the heights the team is used to seeing.
"We were right up there at the top of the order," McElwain said.
"Yet, for some reason, the order has been skewed. It’s because other teams are getting really good now.