You’re not allowed to say “no-hitter” in baseball at the risk of jinxing the pitchers groove.
The theatre world gasps at any actor who dares say the word “Macbeth” in the building.
And in sports, it’s a general unwritten rule that you don’t talk about a National Championship unless you plan on falling short.
Some teams have tried to circumnavigate the curse.
The Georgia Bulldogs football team went into the 2012 season with high expectations and made no secret about it, only to come up 5 yards short in the SEC Championship Game.
The superstitious part of athletes wants to stay away from this subject for fear of some cosmic force taking away their dream.