Women's basketball has been growing at an exponential pace over the past several years. On Friday, it will expand even more when Unrivaled tips off in Miami.
A new 3-on-3 league, Unrivaled is a domestic opportunity for WNBA players to compete during the offseason. But to those who helped bring the league to fruition, it was about bringing competitive basketball back to its simplest, rawest form, like playing hoops on the playground.
"Everything was built for the players," Luke Cooper, Unrivaled's president of basketball operations, told ESPN. "The business was built for the players, the facility was built for the players, and the actual game -- the 3-on-3 full court is rooted in how you would play basketball as a kid.