Florida Atlantic University’s name, image and likeness collective aims to enhance opportunities for student-athletes within the FAU community.
As name, image and likeness (NIL) become a growing business within the collegiate sports world, each school does its best to ensure every athlete receives the proper compensation. At Florida Atlantic University, one unique initiative supporting this effort is a group known as The Owl Collective.
On July 1, 2021, the NIL ‘era’ went into full effect, as the National Collegiate Athletics Association (NCAA) approved a policy allowing college athletes to benefit monetarily based on their popularity.