In early June, the National Collegiate Athletics Association (NCAA) approved using on-field sponsor logos for football games, which will be implemented for the 2024 season. This decision, aimed at generating additional revenue for athletic programs, has a nationwide application for division I, II and III schools.
Colleges can choose to implement three logos—one larger logo at the 50-yard line and two smaller-scale advertisements anywhere on the field.
“It’s created a more professional level, atmosphere and experience,” said RJ Martino, Florida Atlantic University’s (FAU) Sports Properties general manager. “It’s really great for the program because it generates revenue for FAU athletics to support the many different initiatives we have with all of our teams.