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The NCAA has blocked Oklahoma State from placing NIL-linked QR codes on its players' football helmets after the program announced the decision ahead of the Cowboys' Week 1 kickoff against South Dakota State.
On Aug. 20, Oklahoma State announced plans to put a 1.5 square inch QR code linking to the program's general NIL fund on each of the backs of its helmets this fall. The Cowboys were believed to be the first college football program to use QR codes to promote NIL during a regular season game.
However, the NCAA has barred Oklahoma State from sporting the QR codes in Week 1, and the matter, according to the Cowboys, is down to interpretation.