How to increase national exposure for your Group of 5 program in three easy steps:
Step 1: Get active on Twitter
Step 2: Make bold (albeit sometimes controversial) declarations
Step 3: Troll Alabama
OK, so it's not that simple. But if UCF and Florida Atlantic have anything in common beyond their home state, it is the way both programs have embraced outside-the-box thinking to take aim at the more serious college football establishment.
Lane Kiffin started it when he took over at FAU in 2017, using social media to build a brand, make some jokes and poke Alabama as often as possible (#ratpoison anyone).