When Florida Atlantic signed coach Lane Kiffin to a five-year, $4.75 million contract last month, the university ushered in a new era for its football program, investing unprecedented resources on the team, including an additional $1 million on the coaching staff.
With the additional expenditures, FAU is counting on Kiffin to provide a return on the investment in the form of increased ticket sales, corporate sponsorships and fundraising. The early results are promising.
According to FAU athletics director Pat Chun, 2017 season ticket sales are higher than they were in 2015 at the same point in the year.