New Florida Atlantic coach Lane Kiffin and the Owls have garnered national attention for a promotional video that featured Kiffin appearing less-than-enthused. The video, meant to persuade fans to “commit to the Owls,” can be seen below.
Commit to the Owls! Coach @Lane_Kiffin is bringing in the best recruits. Now we need the best fans!
Commit Today!https://t.co/Z6u9knOFu9 pic.twitter.com/KGMAFYDmD3— FAU Football (@FAU_Football) January 27, 2017National media outlets noticed the video recently and began poking fun at Kiffin and FAU. Here is a sampling of those tweets.
The bosses saw the Lane Kiffin video and told me that what works for a season ticket sales drive will work for a subscription drive.