Florida Atlantic has taken its “Welcome To Paradise” advertising campaign to a new level.
The school has now placed a billboard off I-95 in Palm Beach County that reads “Heisman In Paradise” alongside a photo of standout running back Devin “Motor” Singletary. It is part of the athletic department’s plan to promote him for the Heisman Trophy, given to the nation’s best player.
On Thursday, coach Lane Kiffin tweeted a picture of the billboard followed by, “I-95 views come to thefaU motor4heisman.