The new 2016 Season Ticket website claims that, "We don't see you as just a season ticket holder, but an FC Dallas Family Member." I love the idea of treating season ticket holders and supporters groups like family. STHs and SGs are the club's most valuable assets. We are the ones that come to every game. We buy jerseys every year, scarves every month, and concessions every game. We bring family, friends, and coworkers. If you want to grow the club via word of mouth, then this is the group to do the legwork.
But is this how we are treated in reality?