VP and founder of MLS Digital Chris Schlosser was recently interviewed on Counter Attack on Sirius XM FC and discussed the importance of reaching the digitally-connected, youthful MLS fanbase. He used the term "millennial." What is a millennial?
A millennial is typically defined as someone 18-34 years old. Engaging millennials requires a shift in thinking from traditional marketing. Millennials value interaction with their favorite brands. They want personal gestures instead of big promises. The role of the customer has shifted from passive consumer to active co-creator. This is great news for MLS teams who work together with their fans, engage fans individually, and encourage fan expression!