/FC Dallas
Carlos is challenging you
Futbol Club Dallas has a challenge for all you soccer fans. As the club works to return to the days of '60 points and silverware', it also is figuring out how not to be last in attendance for a third consecutive season. The challenge arrives in the form of a social media hashtag. #ChallengeAll is not wholly a metaphor of a team facing down its opponents and winning stuff. Turns out it's more about you, the fan, showing up for home games, supporting and cheering louder.
Now, that is a rather brave line of marketing.