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The Death of Hoops

FCD Communications

2015-16 FC Dallas secondary blue and white "hoops" jersey

Last Friday, FC Dallas debuted their new secondary jersey in front of fans at their annual Cocktails and Cleats event.

This commentary isn't about whether I like the new kit. (I don't)

Nor is it about whether I like the red primary kit. (I love it.)

This commentary is about the concept of hoops in FC Dallas jersey branding.

And you can mark last Friday, February 17th, as a day that will go down in infamy.