How do you try and become a 21st Century super-club, or perhaps maintain the position of one? Well, your home environment is one barometer.
If you are fortunate enough to inherit a high-capacity arena built for other things that would rather not be left as a white elephant, then - like Manchester City and West Ham - lucky you.
For others aware of the growing dimensions of the world’s biggest sport with its new grandeur, building a new stadium is the potential pathway to opportunity and scale - and even a fundamental need.