Wayne Rooney is already a globally-recognised footballer but the Everton striker could be set for worldwide stardom of a different kind with his potential immortalisation in the Angry Birds online game franchise.
The club expect the new shirt-sleeve sponsorship deal with Rovio, the game's developers, will produce both financial and exposure benefits to boost their profile to unprecedented levels.
One area could see Rooney appear in a Toffees spin-off version of the massively-popular online game.
Everton's partnership with the Finnish company may have brought howls of derision from certain sections of the fanbase due to the game's main character being a red bird - the colour of cross-city rivals Liverpool - but Press Association Sport understands in Premier League boardrooms up and down the country the club have been privately congratulated for securing such an innovative deal.