“Remember the name…” said Clive Tyldesley as the ball arced past Arsenal’s David Seaman and in off the crossbar.
That, 15 years on, the sentence can still be completed by football fans the world over is testament both to its powerful simplicity as a piece of commentary and the brilliance of the strike it described.
It was a purely instinctive line to mark the first Premier League goal of a 16-year-old Wayne Rooney and one of the most iconic moments in Everton’s recent history.
Or, then again, maybe not.
“It was actually a direct lift from a gentleman whose name I can never quite establish,” Tyldesley tells evertonfc.