Everton Football Club has confirmed a naming rights partnership with USM Holdings which will see the Russian-based group become the Club’s first ever training ground partner. The initial five-year deal, commencing in January 2017, will see the Halewood training ground renamed USM Finch Farm.
Aside from the naming and branding of the training ground, USM will also benefit from a set of global marketing rights including presence on media interview backdrops, LED advertising at Goodison Park on matchdays, VIP hospitality and player access for brands within the group.
Businesses within USM Holdings include Metalloinvest, the largest mining company in Russia and the CIS and the leading global manufacturer of hot briquetted iron, Baikal Mining Company, which owns one of the largest copper reserves in the world, MegaFon, one of the major telecommunications operators in Russia, and Mail.