Everton have earned a reputation of late for making signings that would seemingly signal the dawn of an exciting new era, only for the player in question to fall drastically short of those initial expectations.
No player serves as a more suitable example than Moise Kean. The £27.5million signing of one of Europe's most promising talents was arguably the most eye-catching transfer of last summer, with the young Italian a bright prospect at the all-conquering Juventus.
However, Kean's first season in English football has been a nightmare. The 20-year-old has scored just one goal in 26 outings for the Toffees, an abysmal record for a striker of his calibre.