You hear it again and again. Sports is entertainment, entertainment is driven by stars and therefore, for a sport to be successful, it needs stars. Whether it's LIV Golf or Paris Saint-Germain with their (once great, now almost all gone) front trio of Neymar, Kylian Mbappé and Lionel Messi, or the endless gushing about the impact that Messi will have/is having on Major League Soccer, the future of the sport in the United States, Apple's share price and even weather patterns in Miami-Dade County, conventional wisdom has it that star power brings eyeballs and commercial success.
Premier League, NFL prove it's not megastars who make a league successful
