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New Everton kit: Some fans think it's 'sexy', others miss the elephants – reaction to 2017/18 shirt

It must be difficult designing a new football kit, because you simply cannot please everyone.

With strips changing virtually every season, there is a need to come up with something different... but not so different with the home shirt that it ignores tradition.

Play it too safe, though, and it's deemed boring.

It's a fine line, and Everton's new home shirt has definitely tried to break the mould. But have they missed the mark?

Take a look at a selection of the reaction to the Toffees' latest kit, and let us know what you think by leaving a comment below.