There were no garish artists' impressions featuring a 'trident' of masts or vast 'umbrella' canopy when Everton set about creating a stadium to replace Goodison Park.
Unlike Manchester United's £2billion blockbuster 'Eiffel Tower of the North' - which features both - the Merseyside club just had their architect stage a series of fan workshops in a parish hall at the bottom of Goodison Road.
Around 1,000 supporters attended those audiences with American architect Dan Reis, staged a month after West Ham fans protested about their unloved new London Stadium home, which had lost the rabid atmosphere of Upton Park.