The FA are set to sign new, blue-chip sponsorship for England and the FA Cup to replace the ditched gambling-sector contract with Ladbrokes.
Korean electronics giant LG, who have numerous sports sponsorship tie-ups around the globe, are understood to be close to agreeing a deal with the FA for around the £4million-a-year that Ladbrokes were paying.
It will be a relief for the FA to attract a proven sponsor in what is a crowded market with plenty of competition from other sports offering title opportunities.
LG's previous football sponsorships have included Bayer Leverkusen, Fulham, Boca Juniors and pre-season tournaments.