Everton Football Club scooped a prize at the Northern Marketing Awards on Wednesday, November 14 for its ground-breaking campaign that used a robot to help a disabled 14-year-old Evertonian enjoy a virtual mascot experience from home.
The Club was recognised in the Best Sport Campaign category after making technological and sporting history by helping a child unable to travel to Goodison Park in becoming the world's first virtual matchday mascot.
Now in its sixth year, the Northern Marketing Awards looks to celebrate the excellence, creativity and achievements of the industry in the region.
Lifelong Blue Jack McLinden, a 14-year-old boy from Liverpool, suffers from multiple health conditions, with his need for additional oxygen - and use of a wheelchair - severely restricting his mobility.