Ever since Farhad Moshiri became majority shareholder in February 2016, there has been a clamour from many Everton supporters for a statement in the transfer market. Other barometers of progress seem inconsequential by comparison, with a marquee deal seemingly the best way to demonstrate a shift in ambition.
Spending up to £30 million on former Sunderland goalkeeper Jordan Pickford may not be the show of intent many expected, but there is no denying that this represents a bold and proactive move. As manager Ronald Koeman continues to reshape his squad, this transfer would tackle a problem position and could eventually make Pickford the third most-expensive goalkeeper in history.