The fear for many is that the galaxy of global superstars being hoovered up by the so-called elite of the British women's game will make this a season of walkovers.
There was a joke doing the rounds at Arsenal this weekend about who would draw lots for next week's hat-trick.
During an opening half-hour of football in which Everton manager Willie Kirk judged his side in retrospect to have been 's***' and 'shocking', Chelsea looked certain to improve on the nine goals they drove past Bristol City two weeks ago.
Everton sealed a shock 2-1 victory over Chelsea thanks to Valerie Gauvin's (right) header
Everton celebrate following their brilliant victory over the Women's Super League champions
They are a relentless side, looking to prise the ball through narrow channels and behind the defence, doing so with a precision which can be overwhelming.