David Moyes was happy to fan the flames when he first arrived at Everton in March 2002.
'I am joining the people’s football club. The majority of people you meet on the street are Everton fans,' he said. Whether a genuinely held belief or not, he knew what he was doing.
Like this season, he arrived to a furnace of pressure and emotion. On his first day, he got lost on the way to their Finch Farm training centre, and when he arrived, Paul Gascoigne was demanding to leave. Fortunately the Scot was better at navigating the relegation battle, picking up 13 points in nine games.